We’re nearing 2014’s halfway point and, from what we’ve seen of SEO trends in 2014, we conclude that, if you’re keen to win the traffic game, establishing an active blog and having a mobile-optimised website are two essential actions to take.
Content marketing: It’s time you get (and regularly contribute to) a blog
If your website doesn’t already have a blog, it’s time to get one. Google isn’t solely about keywords anymore; these days it’s very much about what takes shape around these keywords: how informative, relevant and engaging your content is.
Some of your blog posts should concentrate on keywords. Conduct keyword research and decide which keywords are the most relevant and profitable for your business. Some of your blog posts should also answer common questions you’re in the position of answering. Not only are these help posts wildly helpful to users, but they can also serve in the same way keywords serve: that is, by driving relevant traffic to your website.
Other posts don’t have to have a keyword focus, but they should pertain to current and interesting news relating to your business activities. For example, if you run a florist, you might write a blog post that showcases the latest wedding you’ve worked on. Or, if you’re a restaurant, you might want to share photos (and words, too!) of last weekend’s food, music, decor and guests. Doing so keeps your audience up-to-date with your business, as it stands, today. This, in turn, creates authenticity, rapport, brand awareness, and, most importantly, opportunities for exposure.
Tip: Establish Google Authorship
You know when you’re searching for something on Google, and some results come up with a photo of the author? That’s Google Authorship, and it’s become increasingly relevant in search optimization. So, if you haven’t already, set up a Google+ profile, and then establish your Google Authorship for search engine favourability.
Have You Gone Mobile Yet?
Load speed is super important, whether it be from a desktop or mobile devices. With over hald of all search engine queries generated from mobile devices around the world, mobile-optimised websites are, more than ever, relevant. Remember that most people operate on a time-poor mentality: if the website takes too long to load, they’ll exit and go visit a competing website. So, entice your website’s visitors to stick around by making the experience as simple and enjoyable as possible: fast load speed, easy navigation and mobile-only features should each be in order.
Note, though, that mobile optimization goes beyond a mobile-friendly website. Mobile optimization also relates to content, and how this content is accessed and digested. You need to make sure that all videos and audio files can be viewed from a mobile device. Text should be easy to read and navigate through, as well (this is where paragraphing is vital, and where sub-headings are your best friend).
Tip: Take Full Advantage Of Mobile-Only Features
Make the most of mobile! There are a number of opportunities available on mobile websites than are not supported on desktop websites: click-to-call, where users simply touch the phone number of the website to call it, is the most commonly used mobile-friendly feature, so is very much important. A store locator, using GPS, in another handy feature. If you have a storefront, store locator can guide your customer from where they are to where they’d rather be – this being your shop. Mobile coupons, whether delivered through SMS or through QR code, are another wonderful mobile website feature.
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