Do you want to know how to write content for Google? First of all this process starts with researching a good keyword or keyphrase. The keyword is a word or term that people who need your services will type into their browser. A hypothetical example would be “ip lawyers Brisbane” and so this is the phrase that is used throughout the copy. It’s a balancing act when learning how to write content for search engines and real people. It should be relevant and engaging to real people, but also adhere to the guidelines for good SEO. An example of a title might be – “How to Find Good IP Lawyers in Brisbane”.
How to Write Content after Penguin and Panda
After the Penguin and Panda Google updates, how to write content on your website and the content on your backlinks should be very high quality, unique and engaging. If you writing “how to” content then it must be relevant, unique and try to offer something that all the other content out there on the interwebbs doesn’t give.
The copy should include the keyword density of between 1.5% – 3.5%. So, in a 500 word piece the keyword should make up 20 words of the copy, this is the optimum amount when learning how to write content for Google or they may see it as keyword stuffing and penalise it.
How to Write Content with LSI Keywords
When learning how to write content got Google, LSI Keywords (Latent Semantic Indexing) are other keywords that are relevant to the main keyword you are trying to rank for. For example, if you type “IP Lawyer” into Google, the suggestions from Google are LSI Keywords. If you don’t want to use, for example “ip lawyers melbourne” as a phrase you want to rank for, then you can use the Google Keyword Tool – https://adwords.google.com/ko/KeywordPlanner. This tool is awesome and will give you current stats on all keywords, how often they are searched for and many other stats, including 800 relevant LSI keywords. This FREE Google tool is invaluable when learning how to write content for Google.
So, for each article written, the copy must be formatted like the following:
- Use of Keyword in Title.
- Use 4 LSI Keywords in the copy.
- 3 Subheadings including the Keyword
- Use of keyword in First Sentence.
- Use of keyword in Last Sentence.
- Outbound Link To An Authority Site – with a rel=”nofollow” attribute.
- Keyword In The URL.
- More than 500 words Of Content, the more the better though really.
How to Write Good Content for Meta Tags
The URL, title and description tags are important for good seo when learning how to write content. If you are trying to rank for a keyword, “Sunshine Coast Seo” for example, then it is really important that your meta tags conform to certain characteristics:
- Must contain the main keyword / keyphrase
- Must be good copy for people to read and not just search engines
- Should contain at least 1 LSI keyword in the copy
- Should have marketing value, call to action, free offer etc to get people to click.
In the above example, my listing in my Search Engine Results Page (SERP). My URL is the keyword, this is called an ‘exact match domain’ or EMD. The content at the top is called the Title Tag. I use my main keyword (Sunshine Coast SEO) and an LSI keyword (Search Engine Optimisation). It has Google author rel markup photo which can increase clicks by 150%. The Content Tag includes my main keyword, LSI keywords (SEO, SEM) and contains call to action (we will rank your site) and special business offers (no contracts, money back guarantee).
What Google is all about!
Google is all about providing the most relevant results it possibly can to a search query. Somehow, in the billion dollar Google algorithm, Google places a large amount of value in good, unique content.
- The content of the copy must be unique – VERY IMPORTANT.
- The more good quality content using high value keywords, the better the site will rank.
- Find the balance between writing for SEO and writing for real people.