Web Hosting is incredibly important when it comes to a good trust score! If your website is down for any length of time two very important things can happen;
- Visitors to your site get an error message and as quickly as a flash they are clicking the back button and quietly cursing you under their breath. That has the potential to be a direct loss to your business. A client, you hope, will stick with you over a number of years, so any loss at the top of the funnel could have a compounding effect over the years, and could have potentially lost you 10 or more sales for that client.
- If you site is down because of substandard hosting and the Googlebots come along and try to index your site, then this could result in pages or even your entire site being de-indexed or drop down in the Search Engine Results Pages (SERP’s).
Does Web Hosting Effect SEO?
The short answer is YES! The longer answer is that it is possible that getting the wrong web hosting can certainly have a detrimental impact on your search engine results and here are a few of the reasons why.
Google De-indexing The Page
As mentioned above, if your site is down because of substandard hosting the it is possible that Google could drop a page or some pages of your site from their index. It might only be for a day or a week
Local Area Specific Target Business
If you are targeting a local area, Brisbane for example, then it will be beneficial to you to have a good hosting company as close to Brisbane (or at least within Australia) to get your site delivered first in the search engines but also the closer the server to your demographic, the faster their browser displays your website, creating a better user experience.
Malicious Website Hosting
If you use a cheap overseas hosting company then you might be sharing a server with malicious websites which can create problems for both security and SERP’s. Google may or may not target bad servers who simply host spam websites in the search results. It is much better to pay a little bit more and use a great company with great customer service.
What Makes Good Web Hosting?
At Sunshine Coast SEO we use an Australian based web hosting company who currently have a 99.9% server uptime. This means that over any 24 hour period the servers are down just 1 minute! This is a fantastic uptime as no hosting company can guarantee 100% uptime and if they do, they they are lying!
I have a number of my own websites hosted with the web host we use and I can tell you first hand, from direct experience that this company has one of the best customer service I have experienced from a web host! I have never had to wait in a que to speak to anybody and I get all of the answers to all of my problems sorted out in a prompt and efficient manner. If you have any problems with your hosting then we will get it sorted asap!
It is important that if you want to, or are able to, you can get access to your control panel. In control panel or cPanel you can create email addresses, change passwords and other things that help with the day to day running of the website.
Great Web Hosting Price
Never is the old adage “you get what you pay for” more relevant than when it comes to web hosting! Our hosting starts from $245 per year, which might seem a little more than some cheap hosting companies, but when it comes to security and peace of mind for you and your clients, then there really is no competition.
Boosting Your Business Through Internet Marketing
You should definitely consider internet marketing if you aren’t already using it to market your business. This article is about internet marketing strategies and how your business could benefit from online marketing. Site-wide links are those that you place on each of the pages of your site. Often found at the bottom of a page, this link is usually used to direct users to your main page – either the home page of the site or the page where they can order your product. For great results be sure to place site wide links organized as a menu with a small description on every page.
The most important meta tags should be located above the others. Your tags should accurately describe the content that can be found on your site. Do some research on keywords to find out which ones are popular among your target audience in connection to your products or services. Make proper use of H tags and keywords when you’re building your site. H tags should mark important keywords that are used in titles, as well as elsewhere in your paragraphs.
This is the result of people on the internet spreading new about your item around to all their friends, family and other online contacts. Viral items don’t have a very long lifespan, but you can still benefit from them. It’s difficult to determine which things have the best chance of going viral. The best thing you can do is have content that is appealing, funny and different. Do a survey of the types of things that have gone viral before and you may begin to get a feel for what is likely to catch fire.
Only a small number of the online marketing options that are available are covered in this article. Try these tips, and look for even more ways to become better at internet marketing.